Press Releases

Soft-Tex International Announces Strategic Reorganization; Hires Bedding Industry Veteran Chris Marsh as New Chief Marketing Officer

Soft-Tex International is pleased to announce a strategic reorganization of the company’s marketing and sales divisions effective September 1st to capitalize on the rapidly evolving bedding retail landscape and more closely align the business with key growth initiatives. The new structure centralizes Soft-Tex’s marketing organization as...

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Soft-Tex Unveils New Lines of Adjustable Bases, RTA Furniture and Sourcing-as-a-Service Solution at 2018 Las Vegas Summer Market

(LAS VEGAS, NV) July 11th, 2018 - Soft-Tex International’s 2018 Las Vegas Market introductions are highlighted by a new line of adjustable bases, RTA furniture, and a new sourcing-as-a-service solution for compressed and roll-packed mattresses.  All product will be on display at Soft-Tex’s permanent Las...

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Soft-Tex Unveils Latest Bedding Technologies & Omnichannel Bed-in-a-Box Innovations during New York Home Fashions Week

Soft-Tex International® is proud to showcase several new technologies for pillows, toppers, and mattress pads alongside new innovations for bed-in-a-box programs as part of New York Home Fashions Week. New Technologies and Product Innovations Cool Coat® Technology The latest cooling innovation is Cool Coat® technology featured in a new...

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Soft-Tex International® Announces New Innovations, Unveils New Restonic® & Sunbrella® Products for Las Vegas Market

Soft-Tex International® is pleased to announce several new sleep technology innovations and unveil its new line of Restonic® Bedding Accessories & Sunbrella® Memory Foam Cushions ahead of the Las Vegas Furniture Market. New DreamSmart™ Assortment of Bedding Products The DreamSmart™ furniture division of Soft-Tex® will be featuring...

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Soft-Tex International Unveils Enhanced Product Experience & Marketing Capabilities for eCommerce Retailers, Announces Newly Created Digital Team

Soft-Tex International is pleased to announce new additions to its marketing technology stack which offer enhanced capabilities designed to improve the online product experience and drive increased traffic and sales for retailers. "Online customers can't touch and feel a pillow, topper, or mattress like they can...

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Soft-Tex International Announces Exclusive Licensing Agreement of Restonic Brand for Bedding Accessory Products; Unveils New Transcend™ memory foam.

(New York City, NY) Soft-Tex International, America’s premier supplier of advanced memory foam and other premium bedding products, is pleased to announce its strategic partnership with Restonic® as the sole manufacturer licensed to manufacture & sell pillows, mattress toppers, pads, protectors and other bedding accessories...

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