Soft-Tex International Announces Exclusive Licensing Agreement of Restonic Brand for Bedding Accessory Products; Unveils New Transcend™ memory foam.
(New York City, NY) Soft-Tex International, America’s premier supplier of advanced memory foam and other premium bedding products, is pleased to announce its strategic partnership with Restonic® as the sole manufacturer licensed to manufacture & sell pillows, mattress toppers, pads, protectors and other bedding accessories under the Restonic® brand.
“The Restonic brand has strong name recognition in the bedding category with excellent products and a rich history of awards and accolades dating back more than 75 years. It’s a great addition to be able to offer our retail partners, both in-store and online,” said Jeff Chilton, Soft-Tex CEO.
“At Restonic, we understand the importance of an entire sleep system for the challenging needs of today’s sleep-deprived, digitally-hyper-connected consumer,” said Ron Passaglia, CEO and President of Restonic. “We’re pleased to partner with Jeff and his team at Soft-Tex to furnish a comprehensive, effective sleep solution backed by two successful brands loved by retailers across the country.”
Soft-Tex will be unveiling its line of Restonic® bedding products at the upcoming New York Home Textile Market September 10th – 14th at its showroom at 230 Fifth Avenue. The items include four memory foam pillow styles (traditional, contour, low profile, and gusseted), a 3” memory foam mattress topper, a waterproof & temperature regulating mattress protector, and a Zip & Clean™ mattress pad encasement protector.
All Restonic® memory foam products feature the ventilated iCOOL Technology System(R), cooling nylon circular-knit covers, and Soft-Tex’s brand new Transcend™ memory foam.
New Transcend™ Memory Foam Technology
Transcend™ memory foam is an open-cell, hypoallergenic foam formulation built to provide plush comfortable support night after night. It sleeps cooler than traditional memory foam formulations by dissipating body heat and also features fast recovery times and low motion transfer, perfect for all sleep styles.
For appointments to visit Soft-Tex’s showroom during the New York Market Week, please contact Eric Hasper, Showroom Manager at ehasper(at)soft-tex.com
Soft-Tex International has been a leading manufacturer of memory foam pillows, mattresses, toppers, protectors, and many other advanced sleep products for more than 30 years offering retailers access to award-winning brands like Restonic, Sharper Image, Therapedic, SensorPEDIC, DreamSmart, SensorGel, BioPEDIC, among many others.
To learn more about Soft-Tex and its award-winning brands, please visit: http://www.soft-tex.com.
Restonic is guided by the principle that getting a healthy night’s sleep is a right, not a privilege: this means that every Restonic mattress is crafted with better quality materials and greater attention to detail than comparably priced mattresses from competitive brands. Restonic Mattress Corporation is the largest family-owned US-based mattress manufacturer, with manufacturing facilities throughout the world, including North America, Australia, the Far East, Europe, India, Brazil, Middle East and South Africa.