Soft-Tex International Wins 2018 American Graphic Design Award for New Pillow Packaging
(WATERFORD, NY) December 27th, 2018 – Soft-Tex International, a leading supplier of basic bedding and mattresses, is pleased to have been named a winner of the 2018 American Graphic Design Awards for Packaging Design sponsored by Graphic Design USA.
The Graphic Design Awards are an independent, juried competition sponsored by Graphic Design USA to spotlight areas of excellence and opportunity for creative professionals. This year’s competition featured roughly 10,000 entries and a highly selective 10% were honored.
“Soft-Tex is proud to have a 100% in-house graphic design department and this award is a testament to the creative, best-in-class product they produce on a daily basis” said Chris Marsh, Soft-Tex’s Chief Marketing Officer who oversees the graphics department. Soft-Tex’s graphic design team supports all of Soft-Tex’s product packaging, in-store displays, eCommerce photography, corporate websites, and more.
Courtney Ellis, Soft-Tex’s Creative Design Manager, who developed the packaging for the new product collection had this to say about her inspiration for the project: “I wanted to create an organic and bold impression for our consumers by taking a different approach for this collection. The design needed to be as unique as the pillows themselves, so I veered from the typical pillow box look while pulling inspiration from the infused materials in color and textures.”
Soft-Tex was the only home textile company to be honored for this distinction.
As one of America’s premier sleep product manufacturers, Soft-Tex International’s mission is to help consumers sleep comfortably and live better through innovative design. As the marketplace for sleep and home comfort products evolves, Soft-Tex meets the needs of omnichannel retailers by not only manufacturing products with leading-edge technologies, but also providing best-in-class physical and digital merchandising solutions.