Soft-Tex: The Textile Innovator


Soft-Tex International is an innovation company focused on building the most comfortable products to help the world sleep and live better. With hundreds of patents, patents pending, and trademarks, Soft-Tex is the leading choice for retailers looking to offer a differentiated, well-merchandised assortment of bedding and home comfort products with the latest features and benefits.

Impressive, Solution-Oriented Technology

Soft-Tex is proud to infuse meaningful, solution-oriented technologies to address consumer needs for a cooler, cleaner, and more restorative night’s sleep.  Innovations like REACTEX® personal climate control technologies coupled with many other trending features like wellness-infusions, antimicrobials, allergen barriers, eco-conscious materials, proprietary specialty memory foams and unique fill blends showcase Soft-Tex’s commitment to engineer the highest quality products that provide consumers with an optimal level of sleep satisfaction.

Coveted National & Licensed Brands

Soft-Tex’s manufactures and markets product leveraging its impressive array of intellectual property under a portfolio of fine national & licensed brands that are among the world’s most well-recognized, and feature high ratings by consumers. Read more about Soft-Tex’s award winning brands on our brands page.

Complete Commercialization & Marketing Support

In addition to supplying the highest quality, most comfortable bedding and home comfort products, Soft-Tex offers its retail, distributor, and other partners turn-key access to its best-in-class, in-house services.  Soft-Tex has long been recognized as a leader in sourcing-as-a-service, physical and digital merchandising, and eCommerce vendor direct fulfillment (dropship).

Industry-Leading Trend Research

As the world changes, so do the demands of consumers and our industry.  Soft-Tex is committed to being at the forefront of offering exceptional sleep products and to that end, recently announced the launch of its Bedding Industry Research Initiative to understand the latest trends and provide meaningful insight with industry research.  Read more about our research reports and sign up to receive updates on our research page.



Soft-Tex currently sources and manufactures products in multiple locations across North America, South America, and Asia with global relationships and factory partners providing our customers turn-key access to on-trend, innovative products at the excellent pricing using our sourcing-as-a-service.


Soft-Tex’s global sourcing team is comprised of U.S. and Asia-based staff providing best-in-class product management and oversight, quality control and testing coordination, and product and chemical engineering.


Soft-Tex International, Inc. is committed to meeting the highest quality standards for our customers ensuring that its products are comfortable and safe.  Soft-Tex maintains an active quality control function across the organization and performs regular inspections and audits of all factories and facilities.  Each and every employee of Soft-Tex is responsible for quality.

All Soft-Tex memory foam products use foam certified by the rigorous requirements of the CertiPUR-US program ensuring the foams meet strict requirements for content, emissions, durability, and performance.  Soft-Tex International was the first certified company to meet the CertiPUR-US certification requirements for molded memory foam products.  Soft-Tex is also an active member of the International Sleep Products Association (ISPA) and the International Association of Bedding and Furniture Law Officials.

Senior Leadership Team

Mark Smiderle Image

Mark Smiderle
Principal & Board Member

Chris Marsh

Chris Marsh
Chief Sales and Marketing Officer

Scott Thayer

Scott Thayer
Chief Innovation Officer

Tom Gibbs

Tom Gibbs
Chief Financial Officer

Keith Bolton

Keith Bolton
Senior Vice President of Sales

John Timmerman
Vice President – International Sales & Furniture/Mattress Division

Erik Sanchez - VP of Sourcing and Product Development

Erik Sanchez
Vice President of Sourcing

Susan Kendall
Vice President of IT, Systems, & Administration

Taylor Jones

Taylor Jones
Vice President of Marketing & eCommerce

Christine McKiernan

Christine McKiernan
Vice President of Quality

Danielle Ignazzi

Danielle Ignazzi
Vice President of Commercialization