Author:Taylor Jones

Soft-Tex Announces New Organizational Structure & Leadership Promotions

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text]Soft-Tex International, a leading bedding and home product innovation company, is pleased to share news of its new organizational structure into 3 functional groups (Innovation, Sales & Marketing, and Finance / Administrative) to better align with key objectives as...

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Soft-Tex Announces Las Vegas Market Product Lineup and Virtual Presentation Options

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text]Summary: Due to COVID-19, Soft-Tex will not attend the Summer Las Vegas Market, but is producing a comprehensive virtual market experience complete with virtual product demonstrations and virtual Zoom appointments with customers.Full Release: Soft-Tex International is excited to announce its...

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Soft-Tex International Doubles U.S. Production Capacity; Issues Corporate Commitment to Continue Expanding U.S. Production Volume

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text] Soft-Tex International, Inc. is pleased to share news of its recent domestic production growth and commitment to continued expansion of U.S.-based supply chains for the company’s luxury bedding product lines.1H20 U.S. Production Growth Soft-Tex has recently more than doubled its...

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Soft-Tex International Expands Antimicrobial Treated Bedding Products

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text] (WATERFORD, NY - June 25th, 2020) Soft-Tex International is pleased to announce it has entered into an expanded trademark license agreement with Thomson Research Associates, Inc. (TRA) for new end uses of Ultra-Fresh antimicrobials to be used in Soft-Tex’s...

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Soft-Tex International Announces 4x Strategic Growth Plan for SensorPEDIC Brand

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text] Soft-Tex International, a leading bedding supplier of new memory foam technologies and innovation, is pleased to announce a 3-pronged strategic expansion plan for its growing SensorPEDIC® luxury brand to grow 4x by 2021. The three pillars of the SensorPEDIC growth...

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