Press Releases

Soft-Tex International Issues New York Market & Coronavirus Update

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text]UPDATED 3/26/2020Following the HFPA announcement of cancelling the upcoming New York Home Fashions Market with the spread of Coronavirus, Soft-Tex International has launched a video-based, virtual market experience. To view this, please contact us at [email protected] UPDATESEffective 3/21, Soft-Tex's...

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Soft-Tex Announces March 2020 New York Market Themes & Innovations

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text] (NEW YORK, NY - March 8th, 2020) Soft-Tex International, a leading supplier of innovative bedding and mattresses, is excited to announce key themes and new innovations that will be presented during the upcoming Spring New York Home Fashions Market...

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Soft-Tex Signs Exclusive Innovation Partnership with Serta Simmons Bedding (SSB)

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text] (WATERFORD, NY - MARCH 5th, 2020) Soft-Tex International, Inc., a leading bedding and home product company specializing in foam and fiber, is pleased to announce its exclusive partnership agreement with Serta Simmons Bedding (SSB) to provide technology to SSB...

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Soft-Tex International Announces Exclusive Charisma® License for Memory Foam Bedding Products, Mattresses, & Bedding Accessories

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text] (NEW YORK, NY - March 2nd, 2020) Soft-Tex International, Inc., a leading bedding and home product company specializing in new memory foam technologies and innovation, is pleased to announce its exclusive North American license of luxury home brand Charisma®...

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Soft-Tex Fully Acquires REACTEX Intellectual Property through Merger with REACTEX Technology Group, LLC

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text](WATERFORD, NY - JANUARY 6, 2020) Soft-Tex International, Inc. is pleased to announce a renewed strategic focus on innovation with its recently completed transaction to merge with the personal climate control joint venture, REACTEX Technology Group, LLC, and acquire...

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Soft-Tex International Fall 2019 New York Home Fashions Market Release

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text] Soft-Tex is pleased to announce several new innovations ahead of the Fall 2019 New York Home Fashions Market with new technologies, collections, and operational efficiencies.EPIC Chill and EPIC Warm powered by REACTEX Soft-Tex’s market presentation will be headlined by cooling...

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Soft-Tex International Announces Launch of Active Cooling Epic Chill Pad for 2019 Las Vegas Summer Market

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text](LAS VEGAS, NV - July 8th, 2019) Soft-Tex International, a leading manufacturer of basic bedding and mattresses, is pleased to announce several new innovations ahead of Las Vegas Furniture Market including the Epic Chill™ pad, refreshed Sleep Addict® Luxury...

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