Press Releases

Soft-Tex Announces New Organizational Structure & Leadership Promotions

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text]Soft-Tex International, a leading bedding and home product innovation company, is pleased to share news of its new organizational structure into 3 functional groups (Innovation, Sales & Marketing, and Finance / Administrative) to better align with key objectives as...

Read More

Soft-Tex Announces Las Vegas Market Product Lineup and Virtual Presentation Options

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text]Summary: Due to COVID-19, Soft-Tex will not attend the Summer Las Vegas Market, but is producing a comprehensive virtual market experience complete with virtual product demonstrations and virtual Zoom appointments with customers.Full Release: Soft-Tex International is excited to announce its...

Read More

Soft-Tex International Doubles U.S. Production Capacity; Issues Corporate Commitment to Continue Expanding U.S. Production Volume

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text] Soft-Tex International, Inc. is pleased to share news of its recent domestic production growth and commitment to continued expansion of U.S.-based supply chains for the company’s luxury bedding product lines.1H20 U.S. Production Growth Soft-Tex has recently more than doubled its...

Read More

Soft-Tex International Expands Antimicrobial Treated Bedding Products

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text] (WATERFORD, NY - June 25th, 2020) Soft-Tex International is pleased to announce it has entered into an expanded trademark license agreement with Thomson Research Associates, Inc. (TRA) for new end uses of Ultra-Fresh antimicrobials to be used in Soft-Tex’s...

Read More

Soft-Tex International Announces 4x Strategic Growth Plan for SensorPEDIC Brand

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text] Soft-Tex International, a leading bedding supplier of new memory foam technologies and innovation, is pleased to announce a 3-pronged strategic expansion plan for its growing SensorPEDIC® luxury brand to grow 4x by 2021. The three pillars of the SensorPEDIC growth...

Read More

Soft-Tex Announces Donation of 10,000 Masks to Local New York Organizations to Protect Against the Spread of Coronavirus

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text]Soft-Tex International, a leading supplier of memory foam bedding and innovative home comfort technologies, announced today its planned donation of 10,000 antimicrobial masks with built-in SilverClear antimicrobial technology to help local New York organizations in need of masks protect...

Read More

Soft-Tex International Issues New York Market & Coronavirus Update

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text]UPDATED 3/26/2020Following the HFPA announcement of cancelling the upcoming New York Home Fashions Market with the spread of Coronavirus, Soft-Tex International has launched a video-based, virtual market experience. To view this, please contact us at [email protected] UPDATESEffective 3/21, Soft-Tex's...

Read More

Soft-Tex Announces March 2020 New York Market Themes & Innovations

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text] (NEW YORK, NY - March 8th, 2020) Soft-Tex International, a leading supplier of innovative bedding and mattresses, is excited to announce key themes and new innovations that will be presented during the upcoming Spring New York Home Fashions Market...

Read More

Soft-Tex Signs Exclusive Innovation Partnership with Serta Simmons Bedding (SSB)

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text] (WATERFORD, NY - MARCH 5th, 2020) Soft-Tex International, Inc., a leading bedding and home product company specializing in foam and fiber, is pleased to announce its exclusive partnership agreement with Serta Simmons Bedding (SSB) to provide technology to SSB...

Read More

Soft-Tex International Announces Exclusive Charisma® License for Memory Foam Bedding Products, Mattresses, & Bedding Accessories

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" css_animation=""][vc_column][vc_column_text] (NEW YORK, NY - March 2nd, 2020) Soft-Tex International, Inc., a leading bedding and home product company specializing in new memory foam technologies and innovation, is pleased to announce its exclusive North American license of luxury home brand Charisma®...

Read More