Press Releases

Soft-Tex International Announces Strategic Reorganization; Hires Bedding Industry Veteran Chris Marsh as New Chief Marketing Officer

Soft-Tex International is pleased to announce a strategic reorganization of the company’s marketing and sales divisions effective September 1st to capitalize on the rapidly evolving bedding retail landscape and more closely align the business with key growth initiatives.The new structure centralizes Soft-Tex’s marketing organization as...

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Soft-Tex Unveils Latest Bedding Technologies & Omnichannel Bed-in-a-Box Innovations during New York Home Fashions Week

Soft-Tex International® is proud to showcase several new technologies for pillows, toppers, and mattress pads alongside new innovations for bed-in-a-box programs as part of New York Home Fashions Week.New Technologies and Product Innovations Cool Coat® Technology The latest cooling innovation is Cool Coat® technology featured in a new...

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Soft-Tex International® Announces New Innovations, Unveils New Restonic® & Sunbrella® Products for Las Vegas Market

Soft-Tex International® is pleased to announce several new sleep technology innovations and unveil its new line of Restonic® Bedding Accessories & Sunbrella® Memory Foam Cushions ahead of the Las Vegas Furniture Market.New DreamSmart™ Assortment of Bedding Products The DreamSmart™ furniture division of Soft-Tex® will be featuring...

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Soft-Tex International Unveils Enhanced Product Experience & Marketing Capabilities for eCommerce Retailers, Announces Newly Created Digital Team

Soft-Tex International is pleased to announce new additions to its marketing technology stack which offer enhanced capabilities designed to improve the online product experience and drive increased traffic and sales for retailers."Online customers can't touch and feel a pillow, topper, or mattress like they can...

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