Soft-Tex is not just a manufacturer of high quality bedding product, but a true partner to help retailers succeed in every aspect of retail: store merchandising, vendor direct fulfillment, digital marketing, sourcing-as-a-service, and much more.
Discover Soft-Tex’s capabilities to support a frictionless, omnichannel retail experience.
Soft-Tex Sourcing-as-a-Service combines the company’s deep industry experience, cutting edge technologies, and innovative product development to craft the perfect program’s tailor-made for your unique retail environment. Through applying our Sourcing-as-a-Service, a major eCommerce mattress retailer was able to cut the cost of goods by over 25% and drive new incremental upsell/cross-sell revenues from introducing new Soft-Tex sourced product lines.
Soft-Tex is a Vendor Direct Fulfillment (VDF) partner to more than 50 retailers shipping hundreds of thousands of parcels direct to customers’ homes annually drop shipping out of Soft-Tex warehouse locations and 3PL facilities all over the US. The Vendor Direct program boasts access to an assortment of hundreds of in-stock SKUs across all bedding lines and mattresses, award-winning accuracy and fulfillment times, and 100% recycled corrugated packaging. For more information, please contact Taylor Jones, Vice President of Marketing & eCommerce at tjones(at)soft-tex.com.
Soft-Tex boasts an award-winning in-house graphic design department producing high quality work for any type of retail packaging, in-department or POP displays, fixtures, signage, and much more. Soft-Tex’s packaging innovation recently garnered recognition from the American Graphic Design Awards, the only home textile company to receive such an honor.
Soft-Tex offers a full suite of digital marketing services for its retail partners. From superior product listing SEO to generating buzz for Soft-Tex products via social media, email, influencer, and website marketing, the Soft-Tex digital marketing team does it all to ensure optimal product visibility and increased conversions.