CORE COMPETENCIES

Soft-Tex is not just a manufacturer of high quality bedding product, but a truly innovative partner to bring retailers unique, solution oriented product while also providing best-in-class retail store merchandising, vendor direct fulfillment, digital marketing, and much more.

Discover Soft-Tex’s capabilities to support a frictionless, omnichannel retail experience.

INNOVATION

Soft-Tex is a leading innovation company focused on providing solution based technologies to help people sleep and live better.  Soft-Tex maintains an in-house Think Tank consisting of staff engineers, PhDs, and more focused on delivering cutting edge product to the market.  Soft-Tex has a robust intellectual property portfolio and patent estate spanning numerous home product categories with wide-ranging applications like its well-known REACTEX climate control system.

VENDOR DIRECT

Soft-Tex is a Vendor Direct Fulfillment (VDF) partner to more than 50 retailers shipping hundreds of thousands of parcels direct to customers’ homes annually drop shipping out of Soft-Tex warehouse locations and 3PL facilities all over the US. The Vendor Direct program boasts access to an assortment of hundreds of in-stock SKUs across all bedding lines and mattresses, award-winning accuracy and fulfillment times, and 100% recycled corrugated packaging. For more information, please contact Taylor Jones, Vice President of Marketing & eCommerce at tjones(at)soft-tex.com.

MERCHANDISING SOLUTIONS

Soft-Tex boasts an award-winning in-house graphic design department producing high quality work for any type of retail packaging, in-department or POP displays, fixtures, signage, and much more. Soft-Tex’s packaging innovation recently garnered recognition from the American Graphic Design Awards, the only home textile company to receive such an honor.

DIGITAL MARKETING

Soft-Tex offers a full suite of digital marketing services for its retail partners. From superior product listing SEO to generating buzz for Soft-Tex products via social media, email, influencer, and website marketing, the Soft-Tex digital marketing team does it all to ensure optimal product visibility and increased conversions.