Soft-Tex International Announces Exclusive Charisma® License for Memory Foam Bedding Products, Mattresses, & Bedding Accessories
(NEW YORK, NY – March 2nd, 2020) Soft-Tex International, Inc., a leading bedding and home product company specializing in new memory foam technologies and innovation, is pleased to announce its exclusive North American license of luxury home brand Charisma® for memory foam bedding other accessories to be unveiled in Soft-Tex’s 230 Fifth Avenue showroom during the Spring New York Home Fashions Market.
As part of launching the license, Soft-Tex is introducing a comprehensive collection of basic bedding products under the Charisma® brand including: memory foam mattresses, memory foam pillows, memory foam toppers, mattress pads, and pillow & mattress protectors.
“The Charisma bedding collection has embodied luxury and understated elegance for more than 30 years and we’re excited to continue to grow and expand the product offering into memory foam bedding and accessories through our partnership with Soft-Tex,” said Bob Galvin, chief executive officer and president of Iconix Brand Group, Inc., parent company of Charisma.
“We were attracted to Charisma’s rich history and brand message of ‘luxury at its best’ as that’s truly what we provide in every Soft-Tex product. We look forward to unveiling the brand new collection that redefines luxury in basic bedding through combining new luxury fabrics and superior packaging designs integrated with Soft-Tex’s advanced bedding technologies and innovations,” said Chris Marsh, Soft-Tex Chief Business Officer.
Soft-Tex manufactured Charisma bedding products are expected to be available for in-store delivery in the 3rd quarter of 2020.
For market appointments to see the new Charisma collection, please contact Soft-Tex Showroom Manager, Eric Hasper at [email protected] or make an appointment online at https://soft-tex.com/market-appt.
About Soft-Tex International, Inc.
Soft-Tex International is an innovation company focused on building the most comfortable products to help the world sleep and live better. With proprietary technologies spanning categories like personal climate control, wellness, antimicrobials, & allergen barriers, coupled with coveted national brands like SensorPEDIC®, SensorGel®, BioPEDIC®, & DreamSmart®, Soft-Tex offers its retail, distributor, and other partners the highest quality, most comfortable products with best-in-class, in-house merchandising, digital marketing, customer service and global supply chain capabilities.
For more than 30 years, luxury home brand Charisma has been synonymous with understated elegance and softness. All Charisma products are crafted with attention to detail and quality workmanship, using only the finest materials.
Charisma, owned by Iconix Brand Group, Inc., is the only choice for the discerning bed and bath consumer who understands true luxury and the finer things in life. Charisma is available online and in-store at better department stores and home specialty stores.