(MARCH 25th, 2019 – WATERFORD, NY) Soft-Tex International, a leading omnichannel supplier of high-quality bedding and home comfort products is pleased to announce a new partnership to serve the hospitality industry with Rotary Supply Corporation, a leading wholesale distributor of products to the hospitality industry.......
READ MORE(WATERFORD, NY – March 11th, 2019) Soft-Tex International, a leading supplier of basic bedding and home comfort products, is pleased to announce a 2 year agreement with Bazaarvoice for solutions to collect customer reviews through product sampling and distribute this content to key retail partners.......
READ MORESoft-Tex International, a leading omnichannel supplier of bedding and home comfort products, is excited to announce the “REACTEX™ Experience” headlining its array of new innovations and products in its 230 Fifth Avenue showroom as part of the upcoming New York Home Fashions Market taking place......
READ MORE(WATERFORD, NY – February 21st, 2019) Soft-Tex International, a leading supplier of bedding and home comfort products, is pleased to announce it has entered a joint venture with Radiant Thermodynamics Inc. (RTI), to form REACTEX Technology Group, a company created to be the leader in personal climate......
READ MORE(LAS VEGAS, NV) January 23rd, 2019 – Soft-Tex International, a leading innovator in cooling and advanced memory foam bedding products, is pleased to announce the launch of the DreamSmart Bedroom total bedroom-in-a-box solution and new EZ6 6-step furniture assembly process ahead of the Winter 2019......
READ MORE(LAS VEGAS, NV – January 8, 2019) Soft-Tex International, a leading supplier of basic bedding, furniture, and memory foam mattresses, is pleased to announce the launch of the Sleep Addict brand, Gift With Purchase (GWP) solutions as well as enhanced investment in Vendor Direct Fulfillment......
READ MORE(WATERFORD, NY) December 27th, 2018 – Soft-Tex International, a leading supplier of basic bedding and mattresses, is pleased to have been named a winner of the 2018 American Graphic Design Awards for Packaging Design sponsored by Graphic Design USA. Soft-Tex was honored for innovative packaging design featured in its......
READ MORE(WATERFORD, NY) November 27th, 2018 – Soft-Tex International, a leading supplier of basic bedding and mattresses, is pleased to announce the launch of its Community Support Program and several recent donations in celebration of Giving Tuesday and the company’s ongoing commitment to giving back to......
READ MORE(MOORESVILLE, NC) October 31st, 2018 – Soft-Tex International, a leading supplier of bedding and home goods, announced today that the company has entered into a licensing agreement with Back Forty Brands, LLC, a manufacturer of outdoor decorative and recreational products. Back Forty Brands currently operates under......
READ MORE(WATERFORD, NY) October 25th, 2018 – Soft-Tex International is pleased to announce several sustainability initiatives showcasing the company’s eco-conscious component of its mission to help people sleep and live better. Eco-Friendly Products & Packaging Soft-Tex is proud to utilize eco-friendly materials in its products and......
READ MORE(CHICAGO, IL) Soft-Tex is pleased to feature numerous outdoor seat cushion product line introductions and comfort technologies for the Chicago Market. Highlights include: Performance fabric selections with the latest designs from Sunbrella and Revolution Proprietary AquaSeal™ waterproof memory foam technology Alternative fill selections including: Bonded......
READ MORESoft-Tex International is excited to host customers in its 230 Fifth Avenue showroom (Showroom 1204) and showcase new product collections during New York Home Fashions week September 23rd through 27th. This market, Soft-Tex is hyper-focused on new innovation of both perennial and emerging trends in the......
READ MORESoft-Tex International is pleased to announce a strategic reorganization of the company’s marketing and sales divisions effective September 1st to capitalize on the rapidly evolving bedding retail landscape and more closely align the business with key growth initiatives. The new structure centralizes Soft-Tex’s marketing organization......
READ MORELAS VEGAS, NV Soft-Tex International, a major manufacturer of mattresses, pillows, bed protectors, mattress toppers and ancillary textile items for the bedroom has announced a new collection of high quality ready-to-assemble bedroom furniture. This collection is constructed with solid all-wood furniture made from sustainable kiln-dried Brazilian......
READ MORE(LAS VEGAS, NV) July 11th, 2018 – Soft-Tex International’s 2018 Las Vegas Market introductions are highlighted by a new line of adjustable bases, RTA furniture, and a new sourcing-as-a-service solution for compressed and roll-packed mattresses. All product will be on display at Soft-Tex’s permanent Las......
READ MORE(WATERFORD, NY) July 10, 2018 Soft-Tex International recently unveiled a new custom built photography studio at its Waterford, NY headquarters to provide enhanced environment and product photography for the company’s eCommerce and in-store assortment of utility bedding and mattress products. “Photographing in our new studio......
READ MORESoft-Tex International is proud to announce that its mattress division has more than doubled in 3 years seeing a unit sales growth of 102% in memory foam, bed-in-a-box mattresses comparing 2015 to 2017 results. The growth was driven by Soft-Tex’s deepened business in the furniture retail......
READ MORESoft-Tex International® is proud to showcase several new technologies for pillows, toppers, and mattress pads alongside new innovations for bed-in-a-box programs as part of New York Home Fashions Week. New Technologies and Product Innovations Cool Coat® Technology The latest cooling innovation is Cool Coat® technology featured......
READ MORESoft-Tex International® is pleased to announce several new sleep technology innovations and unveil its new line of Restonic® Bedding Accessories & Sunbrella® Memory Foam Cushions ahead of the Las Vegas Furniture Market. New DreamSmart™ Assortment of Bedding Products The DreamSmart™ furniture division of Soft-Tex® will......
READ MORESoft-Tex International is pleased to announce new additions to its marketing technology stack which offer enhanced capabilities designed to improve the online product experience and drive increased traffic and sales for retailers. “Online customers can’t touch and feel a pillow, topper, or mattress like they......
READ MORE(WATERFORD, NY) Soft-Tex International, a leading manufacturer of memory foam pillows & mattresses, has partnered with local non-profits and retail partners to donate truckloads of bedding products to benefit Houston-area families affected by the flooding caused by Hurricane Harvey. “We’re privileged to be able to......
READ MORE(New York City, NY) Soft-Tex International, America’s premier supplier of advanced memory foam and other premium bedding products, is pleased to announce its strategic partnership with Restonic® as the sole manufacturer licensed to manufacture & sell pillows, mattress toppers, pads, protectors and other bedding accessories......
READ MORE(CHARLESTON, SC) Soft-Tex International, America’s premier supplier of advanced memory foam and other premium sleep products, recently donated DreamSmart™ mattress encasements and memory foam gel overlay pillows for all of Ronald McDonald House Charities of Charleston’s 64 beds helping provide a more comfortable “home-away-from-home” for families of......
READ MORE(WATERFORD, NY) The DreamSmart Division of Soft-Tex International, developed exclusively for furniture retailers, is pleased to unveil its expanded suite of bedding products designed with the latest sleep technologies and its partnership with ServeCo International to enhance DreamSmart’s growth in the furniture retail marketplace. DreamSmart......
READ MORE(WATERFORD, NY – July 11th, 2017) Soft-Tex International, a leading manufacturer of advanced memory foam pillows, mattresses, toppers, and many other advanced sleep products, is pleased to announce being named to the 50 Fastest Growing Companies of 2017 by the Albany Business Review. Based on......
READ MORE(WATERFORD, NY – June 27, 2017) Soft-Tex International, the premier supplier of advanced memory foam & luxury sleep products, is pleased to announce a number of recent industry honors and accolades for several of its innovative sleep products for their superior construction, technology, innovation, and......
READ MORESoft-Tex unveiled two new patented sleep technologies under its SensorPedic brand that speak to better sleep: GelMax, which uses a gel overlay that incorporates patented time-release technology that continues to cool longer than other gel products and ComfortCool memory-foam pillows that are tested to sleep on average......
READ MORESoft-Tex was the first company to achieve new CertiPUR-US certification for molded foam products. Read the full article from Bed Times Magazine, here....
READ MORESoft-Tex International has partnered with E2 Performance Technologies, an athletic performance and lifestyle company, to introduce the SensorPedic Sleep Bracelet. Read the full story at http://www.homeandtextilestoday.com/article/535500-soft-tex-launching-sensorpedic-sleep-bracelet/...
READ MORESoft-Tex named Jeff Chilton its next leader after longtime Chief Executive Officer and co-founder Art Perry retires at the end of June. Read the full article on the Albany Business Review site....
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