Soft-Tex Winter 2019 Las Vegas Market Announcement
(LAS VEGAS, NV) January 23rd, 2019 – Soft-Tex International, a leading innovator in cooling and advanced memory foam bedding products, is pleased to announce the launch of the DreamSmart Bedroom total bedroom-in-a-box solution and new EZ6 6-step furniture assembly process ahead of the Winter 2019 Las Vegas Market.
New DreamSmart Bedroom Collection Provides The Total Bedroom-in-a-Box Solution
The addition of Soft-Tex’s new DreamSmart Bedroom furniture collection enables retailers to offer product from DreamSmart’s core assortment of mattresses and top of bed accessories alongside high quality, solid wood bedroom furniture thereby allowing consumers to select every aspect of their perfect bedroom in a one-stop-shop.
“We know many of today’s consumers are buying their bedding, furniture, and mattress at different retailers. Through offering a merchandised, total bedroom-in-a-box solution, we’re enabling retailers to better convert consumers in-market for these products through a cohesive marketing story and branding built for cross-selling and bundling,” said Chris Marsh, Soft-Tex Chief Marketing Officer.
The DreamSmart Bedroom furniture collection features a “Quality Made Easy (QME)” 100% Brazilian Pine construction and is comprised of a complete platform bed, 6 drawer dresser & mirror, 5 drawer chest, and 2 drawer nightstand, all of which are available in autumn oak and slate gray finishes. The entire collection is parcel freight friendly via UPS or FedEx allowing retailers the flexibility to sell the product in stores or fulfill via dropship.
New EZ6 6-Step Assembly Process
Revolutionary for Ready-to-Assemble furniture, the DreamSmart Bedroom collection offers a transformative assembly process enabling consumers to finish in minutes called EZ6, a proprietary 6-step assembly process leveraging pre-installed roller guides and a unique hinge system.
“The EZ6 Assembly Process is a huge benefit to consumers eliminating the need to spend a whole weekend on furniture assembly projects as is common with other Ready-To-Assemble furniture,” said John Timmerman, VP of the DreamSmart Furniture Division.
All products in the DreamSmart Bedroom collection will be available along with additional information on the EZ6 Assembly System and Brazilian pine wood construction in Soft-Tex’s Las Vegas Showroom located in C-1572 at the Las Vegas World Market center. Appointments are strongly encouraged as demand for this product is high. Appointments can be requested directly on the Soft-Tex website at https://soft-tex.com/market-appt.