OUR SERVICES

Soft-Tex is not just a manufacturer of high quality bedding product, but a true partner to help retailers succeed in every aspect of retail: store merchandising, vendor direct fulfillment, digital marketing, sourcing-as-a-service, and much more.

Discover Soft-Tex’s capabilities to support a frictionless, omnichannel retail experience.

Sourcing-as-a-service

Soft-Tex Sourcing-as-a-Service combines the company’s deep industry experience, cutting edge technologies, and innovative product development to craft the perfect program’s tailor-made for your unique retail environment. Through applying our Sourcing-as-a-Service, a major eCommerce mattress retailer was able to cut the cost of goods by over 25% and drive new incremnetal upsell/cross-sell revenues from introducing new Soft-Tex sourced product lines.

VENDOR DIRECT FULFILLMENT

Soft-Tex is a Vendor Direct Fulfillment (VDF) partner to more than 50 retailers shipping hundreds of thousands of parcels direct to customers’ homes annually drop shipping out of Soft-Tex warehouse locations and 3PL facilities all over the US. Soft-Tex also leverages the Salsify product experience management (PXM) platform to rapidly syndicate and enhance online product information to its retail partners. Through Salsify Insights, Soft-Tex is able to constantly have an eye on product listings providing ongoing audits and oversight to ensure our content meets retailer best practices and are optimized for search engines.

STORE MERCHANDISING SOLUTIONS

Creative Graphic Design | Packaging Styles | Photography
PDQ Displays | Merchandised Programs | POP Displays

Soft-Tex boasts an award-winning in-house graphic design department producing high quality work for any type of retail packaging, in-department or POP displays, fixtures, signage, and much more. Soft-Tex’s packaging innovation recently garnered recognition from the American Graphic Design Awards, the only home textile company to receive such an honor.

DIGITAL MARKETING

Website | Social Media | Email | Influencers

Soft-Tex offers a full suite of digital marketing services for its retail partners. From superior product listing SEO to generating buzz for Soft-Tex products via social media, email, influencer, and website marketing, the Soft-Tex digital marketing team does it all to ensure optimal product visibility and increased conversions.