(WATERFORD, NY- May 2, 2022) – Soft-Tex International announced today that Danielle Ignazzi has been appointed new CEO of the company.
Danielle will succeed Mark Smiderle who is stepping back due to health reasons. His Reactex® Technologies have been the cornerstone of the value of the company and we are looking forward to Mark’s continued ideation and commercialization of new technologies. We are happy to share that Mark will continue his current role on the Board of Directors. Danielle will assume CEO responsibilities on May 2, 2022.
An experienced retail business leader, Danielle joined Soft-Tex International in the Fall of 2020 as the Vice President of Commercialization, following a 15-year career in Buying and Planning on the retail side of the industry. She has lead Product Development, Marketing, Operations and Supply Chain Departments at Soft-Tex.
“We look forward to Danielle leading the company and taking Soft-Tex further in our mission to drive better sleep through innovation” said Bruce Robertson, Soft-Tex Board Member.
Soft-Tex International is one of America’s leading manufacturers and suppliers of premium sleep products featuring leading-edge comfort technologies. https://www.soft-tex.com