Soft-Tex Announces Joint Venture to Create REACTEX Technology Group

Soft-Tex Announces Joint Venture to Create REACTEX Technology Group

(WATERFORD, NY – February 21st, 2019) Soft-Tex International, a leading supplier of bedding and home comfort products, is pleased to announce it has entered a joint venture with Radiant Thermodynamics Inc. (RTI), to form REACTEX Technology Group, a company created to be the leader in personal climate control technologies.

The company features an array of technologies to offer all day & night cooling with patent-pending processes developed by inventor Mark Smiderle.

Under the umbrella name of REACTEX™, the technologies describe an additive technology formulated to control heat energy flow and storage to create a customer’s unique ideal personal climate. Functioning like a battery, REACTEX™ technologies can store and release heat to provide overnight cooling or heating through pressure activation. The technology is self-recharging when not in use.

REACTEX™ technologies have wide-reaching applications across many consumer products and deliver rechargeable temperature control and personalized comfort, leveraging pressure activation with proprietary processes and construction.

“I’m excited to partner with Soft-Tex International in providing a climate control technology system that goes lightyears beyond other offerings currently in the marketplace employing different applications of phase change material (PCM),” said Mark Smiderle, Inventor & Principal of Radiant Thermodynamics, Inc.

The agreement signed earlier this month establishes Soft-Tex’s Chief Executive, Jeff Chilton, as the CEO of REACTEX Technology Group and wider Executive Team as follows:

  • Mark Smiderle, Chief Technology Officer
  • Chris Marsh, Chief Marketing Officer
  • Scott Thayer, Vice President of Business Development
  • Erik Sanchez, Vice President of Product Development
  • Tom Gibbs, Controller

“I’ve seen countless cooling and climate control technologies and what REACTEX™ can offer is by far the most advanced I’ve seen. I’m excited to serve as CEO of both Soft-Tex and REACTEX Technology Group bringing REACTEX™ to the forefront of what Soft-Tex offers in advanced bedding products and to countless other applications,” said Jeff Chilton, Chief Executive Officer of Soft-Tex and REACTEX Technology Group.

The first generation of REACTEX™ infused products will include top of bed textiles including: pillows, mattress toppers, mattress protectors, and mattress pads. All introductions will be formally unveiled in Soft-Tex’s 230 Fifth Avenue Showroom during New York Home Fashions Market March 18 through 21. In addition to top of bed accessories, REACTEX Technology Group has plans to launch product in other non-bedding applications within the next six months.

For appointments to meet with Soft-Tex during New York Home Fashions Week, please contact Taylor Jones, Director of Digital Marketing at tjones(at)soft-tex.com or fill out an appointment request on the Soft-Tex website at https://soft-tex.com/market-appt.

About Soft-Tex International, Inc.
As one of America’s premier sleep product manufacturers, Soft-Tex International’s mission is to help consumers sleep comfortably and live better through innovative design. As the marketplace for sleep and home comfort products evolves, Soft-Tex meets the needs of omnichannel retailers by not only manufacturing products with leading-edge technologies, but also providing best-in-class physical and digital merchandising solutions.

About REACTEX Technology Group
REACTEX Technology Group is an innovation and technology start-up company created by Soft-Tex International, Inc. and Radiant Thermodynamics, Inc. founded to be the leading source of innovation in the personal climate control space. REACTEX Technology Group’s singular mission is to partner with industry leaders and bring new climate control technologies to the mass market consumer across multiple applications.

Taylor Jones
tjones@soft-tex.com