Soft-Tex International Announces Launch of Active Cooling Epic Chill Pad for 2019 Las Vegas Summer Market
(LAS VEGAS, NV – July 8th, 2019) Soft-Tex International, a leading manufacturer of basic bedding and mattresses, is pleased to announce several new innovations ahead of Las Vegas Furniture Market including the Epic Chill™ pad, refreshed Sleep Addict® Luxury Cooling & Wellness collection, & new sustainable products under Soft-Tex’s EcoPEDIC® brand. Soft-Tex’s Las Vegas Market presentation in showroom C-1572 will also feature several memory foam mattress market specials and a brand new display of products and capabilities in the company’s Vendor Direct Fulfillment division.
Epic Chill™ Pad
The Epic Chill™ pad is the latest mattress cooling accessory designed for use above a mattress protector and below a sheet. This product provides sustained active cooling utilizing pressure activation and REACTEX™ Technology which manages the flow of energy helping store heat away from the body. The REACTEX™ Technology featured in this product is also self-recharging when not in use.
“Creating a new category in mattress accessories is exciting. Retailers and RSA’s will appreciate the opportunity to sell the Epic Chill™ Pad featuring meaningful branding and easy to demonstrate technology that helps grow the average ticket. If you sell mattresses, you’ll have to see the Epic Chill™ Cooling Pad,” said Chris Marsh, Chief Marketing Officer of Soft-Tex.
Sleep Addict® Luxury Cooling Collection
Following its introduction in January, the Sleep Addict® Collection has been refined to focus on Luxury Cooling featuring upgraded features and improvements and numerous lines featuring REACTEX™ cooling technology while keeping the popular look and feel of the new packaging.
“Sleep Addict® is Soft-Tex’s premier line for furniture distributors. Adding the upgraded features with active cooling compliment our in-line DreamSmart® assortment and adds significant value to the consumer for retailers looking to improve cross-sell and upsell conversion rates,” said John Timmerman, Vice President of Soft-Tex’s Furniture Division.
New EcoPEDIC® Items
Soft-Tex’s sustainable EcoPEDIC brand will feature new collections in new categories including sheets and will feature pillow constructions including eco-efficient fiber blend with natural latex foam clusters.
Mattress Market Specials
For dealers and distributors looking for opportunity buys, Soft-Tex will feature several market specials on its collections of 8″, 10″, 12″ memory foam mattresses-in-a-box featuring proprietary gel-infused memory foam formulations that are CertiPUR-US® certified and are not impacted by recent tariffs on imported mattresses.
Vendor Direct Fulfillment Updates
Soft-Tex’s showroom will showcase a completely new offering of stocked, dropshippable goods out of its Charleston, SC and Waterford, NY facilities. The division will also showcase information for furniture retailers on how they can leverage Soft-Tex product information, rich assets, and Bazaarvoice reviews to enhance their product pages and win on the digital shelf.
Soft-Tex International is one of America’s leading manufacturers and suppliers of premium sleep products featuring leading-edge comfort technologies. Learn more at https://www.soft-tex.com