Soft-Tex International Expands Antimicrobial Treated Bedding Products
(WATERFORD, NY – June 25th, 2020) Soft-Tex International is pleased to announce it has entered into an expanded trademark license agreement with Thomson Research Associates, Inc. (TRA) for new end uses of Ultra-Fresh antimicrobials to be used in Soft-Tex’s new collection of BioPEDIC® Fresh & Clean bedding products.
Expanded Trademark License Agreement
The new expanded trademark agreement extends Soft-Tex’s long standing use of Ultra-Fresh treated fiberfill to also include treated fabrics for end uses across multiple bedding product categories including: memory foam pillows, mattress pads, pillow and mattress protectors, and mattress toppers. Ultra-Fresh treated fabrics provide built-in odor control and antimicrobial protection. All new products are lab tested using the AATCC-100 method to protect the product by inhibiting the growth of 99% of tested odor and stain-causing bacteria.
“We’re proud to expand our long-standing relationship with TRA and our use of Ultra-Fresh branded antimicrobial treatments in our bedding products. Ultra-Fresh antimicrobial technologies deliver on the features consumers want and the technology is perfectly aligned to our fresh and clean national brand, BioPEDIC®” said Chris Marsh, Soft-Tex’s Chief Sales and Marketing Officer.
“Through our expanded partnership, we are delighted to continue adding value to Soft-Tex’s growing BioPEDIC® product line with the addition of our Ultra-Fresh antimicrobial treatments, creating cleaner and fresher products together” added Sonia Poropat, Corporate Development Strategist for TRA.
New Ultra-Fresh Antimicrobial Treated Products
The new products will be merchandised under Soft-Tex’s BioPEDIC® national brand which boasts several award-winning products treated with Ultra-Fresh antimicrobials like the BioPEDIC 4-Pack Bed Pillows with Built-In Ultra-Fresh Anti-Odor Technology which is recognized as “Amazon’s Choice” and named to numerous “Best Pillow” lists like Better Homes and Garden’s Best Pillows of 2020.
The new collection of Ultra-Fresh treated products will launch under Soft-Tex’s BioPEDIC® national brand in Q3 2020 and MSRPs for the new collection are $29.99 for memory foam pillows, $19.99-$34.99 for protectors, $39.99-$69.99 for the mattress pad, and $64.99-$119.99 for the mattress topper.
Antimicrobial Bedding is in Demand
In Soft-Tex’s recent 2020 Bedding Buyer Pulse Survey, 78% of retailers surveyed reported a positive trend for antimicrobial treated bedding products and consumer search volume for antimicrobial has spiked with Google Trends data showing a 3-4x lift in intensity this quarter vs. the average for the previous 16 years.
About Thomson Research Associates, Inc.
Thomson Research Associates offers Ultra-Fresh – helping customers deliver innovative products by providing antimicrobial technologies and treatments for textiles, plastics, foams, coatings, and more. We have a global reach, selling antimicrobial additives in more than 50 countries around the world. Our comprehensive package of technical services, marketing, research & development and regulatory expertise – provides our customers with peace-of-mind confidence in our company and our products. Ultra-Fresh is a registered trademark of Thomson Research Associates, Inc. Please visit ultra-fresh.com for more information.
About Soft-Tex International
Soft-Tex International is an innovation company focused on building the most comfortable products to help the world sleep and live better. With proprietary technologies spanning categories like personal climate control, wellness, antimicrobials, & allergen barriers, coupled with coveted national brands like SensorPEDIC®, SensorGel®, BioPEDIC®, & DreamSmart®, Soft-Tex offers its retail, distributor, and other partners the highest quality, most comfortable products with best-in-class, in-house merchandising, digital marketing, customer service and global supply chain capabilities