Soft-Tex International Fall 2019 New York Home Fashions Market Release

Soft-Tex International Fall 2019 New York Home Fashions Market Release

Soft-Tex is pleased to announce several new innovations ahead of the Fall 2019 New York Home Fashions Market with new technologies, collections, and operational efficiencies.

EPIC Chill and EPIC Warm powered by REACTEX

Soft-Tex’s market presentation will be headlined by cooling and warming collections of product featuring coordinated EPIC branding as EPIC Chill and EPIC Warm. These collections are powered by Soft-Tex’s revolutionary REACTEX Technology which provides long lasting, active cooling or warmth. The technology is a patent-pending system which controls the flow of energy to provide your ideal temperature. The warming REACTEX technology and coordinated EPIC branding are brand new innovations for this market along with updated designs and product categories. EPIC product lines include pillows, toppers, protectors, seat cushions, blankets, and more.

Adjust-A-Cube Adjustable Collection

A leading trend in the bedding market is adjustability and customization. In line with this theme, Soft-Tex is pleased to unveil the Adjust-A-Cube collection featuring products filled with a proprietary cube fill which can be easily opened adjusted to the user’s ideal comfort level. The New York market presentation will feature an Adjust-A-Cube™ pillow and topper. The Adjust-A-Cube concept is also available with “ice” cubes powered by REACTEX for cooling.

Wellness

Soft-Tex will continue to showcase new innovations under its Beauty Overnight, Fresh & Clean, and Soothing Relaxation themes as shown last market. Highlights include CBD infused bedding, new scented pillows (including applying the technology to fiber pillows), and beauty overnight innovations with infusions focused around skin rejuvenation

Sustainability

After a strong reception, the presentation of EcoPEDIC and its innovative Leaf Rating System will be expanded and show new Talalay latex pillow options and sustainable mattress pads, toppers, fiber pillows, and more.

Launch of Duvet Product Line / Luxury Suite Collection

Due to increased customer demand for hotel quality product, Soft-Tex is pleased to announce its planned entry into the duvet category with opening price point and luxury options of duvet inserts and covers. Soft-Tex has also developed a merchandised collection of hotel quality bedding items under the Luxury Suite brand with a coordinated look and feel.

Vendor Direct Fulfillment

The Vendor Direct area of Soft-Tex’s showroom will showcase several new product lines tied to key buckets of consumer search interest and will showcase several innovations in dropship operations and sustainable packaging.

“We’re proud at Soft-Tex to be an industry leader in bedding technologies producing new and truly revolutionary ways to help the world get a better night’s sleep. This market, our technologies offer consumers total comfort customization through integrating personalized climate control and firmness adjustability into their sleep experience. I am truly excited for retailers to see these and many of our other on-trend collections like wellness, sustainability, and luxury,” remarked Soft-Tex Chief Executive Officer Jeff Chilton on the introductions.

Showroom Information and Appointments

Soft-Tex will showcase all of the above innovations in its 230 Fifth Avenue Showroom Suite 1204 available by appointment during New York Home Fashions Week, September 16th-19th, 2019. For appointments, please contact Showroom Manager Eric Hasper at ehasper(at)soft-tex.com or visit https://soft-tex.com/market-appt/

Taylor Jones
tjones@soft-tex.com