Soft-Tex International® Announces New Innovations, Unveils New Restonic® & Sunbrella® Products for Las Vegas Market
Soft-Tex International® is pleased to announce several new sleep technology innovations and unveil its new line of Restonic® Bedding Accessories & Sunbrella® Memory Foam Cushions ahead of the Las Vegas Furniture Market.
New DreamSmart™ Assortment of Bedding Products
The DreamSmart™ furniture division of Soft-Tex® will be featuring its refreshed, complete assortment of mattress protectors & encasements, bed-in-a-box mattresses, pillows, toppers, sheets, and dropship mattress foundations. The assortment will feature the latest cooling technologies, attractive textiles, and robust packaging & product display solutions built to meet the unique needs of furniture retailers.
The DreamSmart™ brand also provides a competitive advantage to furniture retailers who want a suite of products that protects the value of the in-store furniture retail experience. DreamSmart Division Vice President John Timmerman noted, “A hallmark of the DreamSmart™ program for a furniture retailer is channel exclusivity. With DreamSmart products in your store, you don’t have to worry about customers trying a product in-store and buying it somewhere else online.”
New Restonic® Pillows & Protectors
Soft-Tex® will also be showcasing products under its exclusive licensing agreement with Restonic® for top of bed accessories. Featured products include ComfortCare® Mattress Protectors and sheets as well as Marvelous Middle® pillows. These lines of products feature Soft-Tex®’s new technologies including the latest innovations in cooling fabrics.
“All the elements of a sleep environment must work together for a superior night’s sleep and these new, innovative introductions are well-positioned to succeed on today’s retail floor,” said Ron Passaglia, president and CEO of Restonic Mattress Corporation. “With our combined commitment to excellence in service, quality and attention to detail, Restonic is excited for the opportunity to answer the call from today’s sleep-deprived, digitally-hyper-connected consumer with Soft-Tex.”
New Sunbrella Outdoor Seating Accessories
First unveiled at the Spring 2017 New York Home Fashions market, Soft-Tex will be unveiling new additions to its Sunbrella® line of waterproof seat cushions featuring Soft-Tex®’s revolutionary AquaSeal™ waterproof memory foam technology. All seat cushion programs can be customized to meet a retailer’s preference for size and color and be in stock for the summer season.
“It’s exciting to see Soft-Tex bring the latest in cushion technology to the forefront of outdoor seating! Sunbrella is thrilled to be a performance component of a completely redesigned product that will absolutely offer the consumer something they have never seen before,” said Allen Gant III, Director of Outdoor Market at Sunbrella.
Eco-Efficient Bedding Products
Soft-Tex is proud to now offer pillows and mattress pads made with materials that meet the Global Organic Textile Standard (GOTS). These pillows and mattress pads are made with 100% organic cotton covers and filled with the bio-based, eco-efficient Sorona® corn based fiber. Soft-Tex will be showcasing its line of eco-efficient products made for MaryJanesFarm, an organic magazine and catalog retailer and can provide customized organic offerings to meet any retailer’s requirements.
All items and more will be on display in showroom C-1572 at the Las Vegas Furniture Market January 28th through February 2nd. For appointments please contact John Timmerman at jtimmerman(at)soft-tex(dot)com.
As one of America’s premier sleep product manufacturers, Soft-Tex International’s mission is to help consumers sleep comfortably and live better through innovative design. As the marketplace for sleep and home comfort products evolves, Soft-Tex meets the needs of omnichannel retailers by not only manufacturing products with leading-edge technologies, but also providing best-in-class physical and digital merchandising solutions.