Soft-Tex International is pleased to announce new additions to its marketing technology stack which offer enhanced capabilities designed to improve the online product experience and drive increased traffic and sales for retailers.
“Online customers can’t touch and feel a pillow, topper, or mattress like they can in a store, so having the best tools to articulate differentiating factors online is critical. We feel that our new technology stack is comprised of the right platforms and systems to help us better highlight the features of our cutting-edge sleep and comfort technologies in such a way that attracts and converts new customers,” said Soft-Tex CEO Jeff Chilton.
New Platforms & Digital Capabilities
Notable additions to Soft-Tex’s marketing technologies include Salsify, a robust product information management (PIM) and digital asset management (DAM) platform and Upfluence, an influencer marketing technology platform.
For Salsify, Account Executive Talya Pessolano noted, “Salsify’s mission is to empower brand manufacturers, like Soft-Tex, to deliver product experiences that consumers demand. As consumers engage with omni-channel shopping experiences, our partnership is rooted in Soft-Tex’s dedication to deliver an exceptional digital shelf, ensure consumers have the confidence to make a purchase decision online, and optimize content to meet each retailer’s unique requirements.”
These platforms, in combination with existing strategic partnerships and new hires, allow Soft-Tex to help retailers create best-in-class product pages with search engine and conversion optimized attributes to provide incremental traffic and sales through online search and other proprietary marketing channels.
Expanded Digital Marketing Personnel
To meet the growing needs of eCommerce retailers, Soft-Tex is announcing the creation of the Soft-Tex Digital Marketing group under the leadership of Divisional Vice President, John Timmerman.
Erica Clancy, a graduate of Davidson College, has been hired as a Digital Marketing Coordinator to support the group and joins Director of Digital Marketing, Taylor Jones, hired in April as part of this growing team.
About Soft-Tex International
Soft-Tex International has been a leading manufacturer and supplier of bedding & specialty sleep products for more than 30 years specializing in advanced memory foam products & the latest cooling and sleep technologies. To learn more about Soft-Tex and its cutting-edge sleep technologies, please visit: //soft-tex.com.