Soft-Tex International Wins 2020 American Graphic Design Award for Innovative Packaging

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(WATERFORD, NY – January 8th, 2021) – Soft-Tex International, a leading manufacturer of sleep and home comfort products, is pleased to announce it was honored by Graphic Design USA (GDUSA) as part of the 2020 American Graphic Design Awards for the new innovative packaging for the SensorPEDIC Epic Chill Memory Foam Pillow which features Soft-Tex’s proprietary REACTEX cooling technology.

The American Graphic Design Award program is an annual, juried competition this year featuring more than 10,000 applicants. In a statement on the competition, GDUSA notes this year’s showcase “reflects the increasingly expansive ways in which graphic design shapes business and society, products and services, commerce and culture and causes.” Soft-Tex was the sole bedding company awarded this honor.

Soft-Tex Graphic Design Manager, Wendi Hauck, created the winning design and Director of Marketing Operations, Katherine Burger, was responsible for production.

Quotes:
Speaking on the award, Burger noted, “It’s an honor that Soft-Tex was chosen to receive this recognition. The eyecatching ice cube and glacier design elements capture the essence of the best-in-class, REACTEX cooling technology.”

On creating the design, Hauck added, “We were proud of the look as we feel it creates an instant connection to consumers and is the ideal balance to convey cooling and technology.”

Soft-Tex Chief Sales & Marketing Officer, Chris Marsh, added, “This award is a testament to the cutting-edge, innovative merchandising solutions we provide to our retail partners on a daily basis in addition to best-in-class products.”

The SensorPEDIC Epic Chill collection is currently available at JCPenney and Dillard’s.

View the full list of winners for the 2020 American Graphic Design Awards at http://contests.gdusa.com/competitions/2020-american-graphic-design-awards

About Soft-Tex
Soft-Tex International is an innovation company focused on building the most comfortable products to help the world sleep and live better. With proprietary technologies spanning categories like personal climate control, wellness, antimicrobials, & allergen barriers, coupled with coveted national brands like SensorPEDIC®, SensorGel®, BioPEDIC®, & DreamSmart®, Soft-Tex offers its retail, distributor, and other partners the highest quality, most comfortable products with best-in-class, in-house merchandising, digital marketing, customer service and global supply chain capabilities.