Soft-Tex Releases New York Home Fashions Market Preview and New Collections
Soft-Tex International is excited to host customers in its 230 Fifth Avenue showroom (Showroom 1204) and showcase new product collections during New York Home Fashions week September 23rd through 27th. This market, Soft-Tex is hyper-focused on new innovation of both perennial and emerging trends in the bedding industry including the collections focused on the latest cooling technologies, wellness, sustainability, and the “total bedroom.” Soft-Tex’s showroom will also highlight new collections of licensed brand product and customizable domestically produced pillow programs.
Accepted as the most important technology in bedding, Soft-Tex will have the latest cooling innovations on display in terms of fabrics, fills, memory foams, and more. Soft-Tex will feature new products showcasing its latest cooling technology called Cool Coat in which a thin coating of cooling gel applied to memory foam after the foam has cured to help heat dissipate faster.
As today’s consumer is increasingly health-conscious, textiles offering health & wellness benefits are growing in popularity. This market, Soft-Tex is pleased to present an expanded wellness collection with products infused with Copper, Silver, Graphite, Charcoal, and Aloe Vera all of which offer unique wellness benefits.
Soft-Tex is pleased to showcase its numerous sustainability efforts including the use of recycled and eco-friendly fibers, fabrics, and packaging. New technologies in this area include FreshFill™ fibers and EcoShape™ foams used in various pillows, mattress toppers, and pads.
Soft-Tex is also pleased to offer a variety of natural / eco-friendly products made from recycled, organic, and/or natural materials this market including a pillow and mattress pad filled with recycled fibers and featuring an organic cotton cover.
After introducing a collection of solid wood, super easy-to-assemble bedroom furniture earlier this year, Soft-Tex is pleased to offer the “total bedroom-in-a-box” creating new bundles of furniture items with mattresses and other basic bedding items.
For the back to campus market, Soft-Tex is also furthering the bedroom-in-a-box concept through a number of new dorm essentials bundles.
New Licensed Brands
Soft-Tex is pleased to welcome Tommy Bahama this market to its list of licensed brands. Soft-Tex will also have new collections of top-of-bed accessories available under its Restonic license.
Custom Domestically Produced Pillow Programs
Soft-Tex produces thousands of pillows daily at its domestic manufacturing plant in Waterford, NY. At this market, Soft-Tex is highlighting this capability with all the many unique pillow ticks and fills available for creating new customizable programs for retailers offering fast lead times, low minimum order quantities, and more.
For appointments and showroom information, please contact Soft-Tex Showroom Manager Eric Hasper at ehasper(at)soft-tex.com.
As one of America’s premier sleep product manufacturers, Soft-Tex International’s mission is to help consumers sleep comfortably and live better through innovative design. As the marketplace for sleep and home comfort products evolves, Soft-Tex meets the needs of omnichannel retailers by not only manufacturing products with leading-edge technologies, but also providing best-in-class physical and digital merchandising solutions.
Soft-Tex’s showroom is located in the 230 Fifth Avenue building in showroom 1204.