Soft-Tex Signs Exclusive Innovation Partnership with Serta Simmons Bedding (SSB)

Soft-Tex Signs Exclusive Innovation Partnership with Serta Simmons Bedding (SSB)

(WATERFORD, NY – MARCH 5th, 2020) Soft-Tex International, Inc., a leading bedding and home product company specializing in foam and fiber, is pleased to announce its exclusive partnership agreement with Serta Simmons Bedding (SSB) to provide technology to SSB mattresses.

The relationship establishes Soft-Tex’s role as an innovation partner, providing sourcing, supply chain management and marketing services to SSB related to new technologies. The multi-faceted partnership will support SSB research and development teams, and be integral to the delivery of next generation mattress products.

Soft-Tex Board Member & Chief Innovation Officer, Mark Smiderle added, “We look forward to developing technology and being a long term innovation partner for SSB, providing them a strong competitive advantage in the mattress marketplace and creating products that offer real solutions to solve customer needs.”

“We are excited to bring our game-changing technologies to the bedding industry and support best-in-class mattress brands within the SSB portfolio. This collaborative effort will push boundaries of what’s possible in the future world of sleep.” said Chris Marsh, Soft-Tex Chief Business Officer.

In addition, Soft-Tex will leverage its robust intellectual property to provide SSB access to new products developed using over 100 unique Soft-Tex patents specific to the mattress category. Soft-Tex innovation teams have begun working directly with SSB on the integration of these unique technologies for use in upcoming SSB product launches.

“We are proud of what we have achieved to date, and excited about what this creates. The Soft-Tex and SSB partnership will play a vital role in creating, developing and commercializing meaningful products for our retailers and consumers that solve some of the sleep industry’s toughest challenges.” said Melanie Huet, SSB Chief Marketing Officer.

Reflecting on the partnership, Soft-Tex Vice President of Business Development, Scott Thayer shared, “This partnership reflects significant hard work from Soft-Tex, SSB, and our manufacturing partners including realigning teams and adding the necessary engineering, merchandising, and training resources to support this effort now and well into the future.”

Soft-Tex and SSB expect to launch mattress lines featuring Soft-Tex supplied technology for shipment in the fall of 2020.

About Soft-Tex International, Inc.
Soft-Tex International is an innovation company focused on building the most comfortable products to help the world sleep and live better. With proprietary technologies spanning categories like personal climate control, wellness, antimicrobials, & allergen barriers, coupled with coveted national brands like SensorPEDIC®, SensorGel®, BioPEDIC®, & DreamSmart®, Soft-Tex offers its retail, distributor, and other partners the highest quality, most comfortable products with best-in-class, in-house merchandising, digital marketing, customer service and global supply chain capabilities.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. SSB also owns and manages the Simmons brand and Tuft & Needle®, the original direct to consumer mattress brand. SSB operates nearly 30 manufacturing plants throughout the United States and Canada and makes its brands available internationally via licensing partners. For more information about SSB and its brands, visit http://www.sertasimmons.com.

Taylor Jones
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